2023年7月7日
By 布拉德·阿费斯传媒董事总经理 & 集市的娱乐活动
博客

网飞公司和直播的挑战

流媒体深刻地改变了我们消费媒体的方式, 迎来了一个由观众控制的时代, 他们观看的时间和地点. 这就导致了主导玩家的崛起网飞公司, who owe their market influence to the reliable, high-quality live video streaming they offer. 网飞公司是最早的大型视频流媒体平台之一, 但也有许多人紧随其后: 迪斯尼+, 马克斯 (原HBO 马克斯)，派拉蒙+ 还有更多.

As 网飞公司 prepares to venture into the realm of sports tournaments, a new set of challenges arises. While the company has already established itself as a leader in delivering 随需应变 movies 和 TV shows, the live streaming of sports content introduces a unique set of complexities. 网飞公司之前遇到的技术问题生活流 have highlighted the need for innovative solutions to ensure seamless 和 immersive sports viewing experiences.

尽管如此，网飞公司仍然保持着它的地位 most-subscribed 流媒体平台. 整体, 除了现场直播的体育节目, emulating the traditional content distribution l和scape online has largely resolved the complexities associated with scheduled programming. This is exemplified with the industry’s current laser focus on FAST (free, 广告支持的电视频道, 如 Tubi 和冥王星的电视.

然而, the industry as a whole is still grappling with the complexities of emulating traditional content distribution models online 和 challenges of large concurrent viewership. There's a pressing need to improve streaming technologies to provide viewers with a more synchronized 和 engaging experience. 现在流媒体服务上的节目和电影比以往任何时候都多, audiences have expectations that platforms deliver the highest quality to them as possible. 然而，它们在技术上仍有落后的地方.

解决技术差距

说到体育直播, one of the significant challenges that content providers like 网飞公司 face is latency; both audience latency, which the delay in the viewer experience between the viewers of a live event, 还有玻璃到玻璃的潜伏期, 哪个是从原点实时测量的.与传统的电视广播不同, 所有观众同时观看相同的内容, 流媒体服务通常很难以最小的延迟交付内容, 尤其是在迎合大量同时观看的观众时.

在现场直播的体育赛事中, 球迷们想要实时体验比赛, 感受每一个目标带来的兴奋, 篮子, 或者触地. 然而, 由于编码等各种因素, 网络拥塞和地理距离, there can be a noticeable delay in the streaming signal reaching viewers around the world. 这种延迟从几秒钟到几分钟不等, creating a disparity in the viewing experience among different audience members.

一个重大的挑战是重建实时, 传统广播在网络世界的双向性. This involves ensuring that viewers are at the same point in the timeline 和 delivering sophisticated user experiences that are commonplace in linear distribution models. 今天的技术往往需要迎头赶上, creating hurdles to the seamless delivery of certain types of content 和 limiting user experiences.

Despite its robust 流媒体平台, a leading player like 网飞公司 is not immune to these issues. 常见的抱怨包括缓冲, 音频同步问题和高峰使用期间偶尔出现的故障. 内容分发网络(CDN)方法, 一度被誉为大规模内容分发的解决方案, 展示他们在直播视频方面的局限性. They treat live video as a sophisticated file transfer with inherent limitations.

Cost 和 fear of adopting more modern architectures for real-time video delivery pose significant barriers for providers like 网飞公司. These challenges indicate an urgent need to invest in next-generation technologies to deliver enhanced user experiences. 网飞公司和其他流媒体平台赚了多少钱, there must be funding available for initiatives to enhance streaming technology.

拥抱新一代流媒体技术

尽管流媒体平台将自己视为竞争对手, 争取更多的观众, the streaming industry as a whole must collaborate 和 invest in research to develop 和 adapt to new technologies. If solutions are implemented across the industry as opposed to just on one platform, 每个人都会变得更好. One such solution is to establish a low-latency 和 ultra-low-latency architecture that can address last-mile conditions at the network level. 实现自适应场景编码, real-time optimized codecs 和 intelligent error correction can pave the way for richer, 更具互动性和同步的观看体验.

直播的未来

As the industry evolves, the focus on minimizing latency becomes more acute. Hearing your neighbor cheer for a hole-in-one while you're still 30 seconds behind in a live golf tournament stream illustrates the need for synchronization. 而一个人可能会在电视频道上观看节目或事件, 另一些人可能会在该频道的在线播放器上观看, 而且它们可能不会同步. 所有的广播, 无论何种平台, must be completely synchronized to provide as seamless a viewing experience as possible. 依赖过时的, 几十年的技术, 就像网飞公司使用的那样, poses challenges as it was never designed to h和le real-time 和 interactive content at scale. This misalignment can significantly impact the sense of community 和 shared experience that live sports broadcasts aim to provide.

The future of live streaming is about providing seamless, real-time entertainment experiences. It's about overcoming current limitations by embracing advanced technologies 和 architectures. 随着提供商适应这些变化, they can enhance their offerings 和 create a more immersive 和 real-time streaming experience for their audiences. This ongoing commitment to improvement is the path to delivering on the promise of the streaming revolution: personalized, 随需应变, 随时提供高质量内容, 在任何地方.

[编者注:这是来自集市. 流媒体 accepts vendor bylines based solely on their value to our readers.]