How Premium Brands Are Leveraging FAST
As with any other entertainment streaming genre, 推动FAST的引擎是内容的货币化, and as with large-scale live events in particular, FAST通过将品牌与物业相结合，并有效地为这些品牌提供服务而蓬勃发展. In this clip from Streaming Media Connect 2023, Chris Pfaff, CEO, Chris Pfaff Tech Media, Producers Guild of America (PGA), VR AR Association (vara)，与首席执行官/联合创始人达米安·佩利奇奥尼(Damian Pelliccione)进行了对话。 Revry, Revry是如何与品牌合作的，以及Revry关键节目的品牌识别，使这个行业领先的LGBTQ+节目目的地茁壮成长.
“FAST每天都有更多的创新发生，”普法夫说. “Damian, what's interesting is a lot of people think, “我听说过这些家伙和他们在做什么. They've got these brands, they're FAST. This isn't subscription, this isn't even AVOD. How do you do that? Are [people] coming to you saying, “我认为这种吸引有可支配收入的人的策略既具有颠覆性，又非常聪明, 品牌想要吸引自己，因为有受众, not because they just like throwing cash around. 你是否发现其他人想通过模仿来奉承你，或者他们会去哪里?”
Pelliccione说道:“我认为我们所做的最重要的事情便是创造了分销渠道和用户. “我们所有应用和渠道的月活跃观众超过500万, 其中近80%来自我们的FAST渠道合作伙伴. 我们利用这个机会以非常高的cpm出售库存. We're selling at the height, during Pride season, at 50, 60 CPMs, the entry point being 35, because we're a very affluent market. 我们在CTV中拥有规模最大的视频库存, and we've not been challenged. We're really the thought leader in this space.”
Pelliccione强调FAST有效性的核心是拥有优秀的原创内容. “Obviously, that takes the cake, 我们的原创节目完全由品牌赞助, de-risking all of the opportunity, us owning all of that IP,” they say. “We did over 1.5 million views in two weeks for a Vogue 这场比赛完全由汉高赞助 got2b 品牌，发胶和染发剂，就是我现在用的，还有 Nike, which I'm also wearing right now. 显然，我喜欢支持所有支持我们的品牌. 还要向Triple Threat Productions的约翰·李尔(John Lear)、马克·布雷塞罗(Mark Bracero)和琳达·莫雷尔(Linda Morel)致敬. We're seeing multi-Emmy award-winning producers. Mark has five Emmys for Queer Eye. He's nominated currently. Linda, having won for Key & Peele, is currently nominated for A Black Lady Sketch Show. 传统媒体的制作人正试图进入FAST和AVOD市场，并与Revry这样的网络合作，因为他们看到了我们的业务规模, scaling our original content opportunity, working with brands, and creating. 我们只从原创的角度创造无剧本的内容，看到(机会)像 Drag Latina《百家乐软件》正在为我们制作. 当我们宣布这部剧开播的时候，以及去年秋天第一季开播的时候，我们现场表演了一百万次, 现在他们正在洛杉矶制作第二季.”
在下一篇文章中了解有关流媒体行业主题的更多信息 Streaming Media Connect in November 2023.
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